— Selected work

Projects that moved the numbers.

A snapshot of brands we've helped launch, reposition and scale — with the outcomes to match.

T

Tili Safety Matches

Consumer · Branding & Packaging
Challenge

A commodity category with no design language and no shelf presence.

Solution

Custom Devanagari wordmark, packaging system and D2C storefront rooted in ritual.

Results
  • Full identity system
  • 4 collection SKUs
  • D2C storefront launched
B

Barbell

Gym & Gymwear · Brand
Challenge

A new gym and gymwear brand entering a crowded, look-alike category.

Solution

Bold identity system, monochrome campaign photography and product-led social creative built around discipline and results.

Results
  • Full brand identity
  • Apparel + accessories line
  • Campaign & social system
N

Northwind Capital

FinTech · Series B
Challenge

Flat growth curve and a story nobody could follow.

Solution

Repositioning, GTM rewrite and a board-ready narrative.

Results
  • 3.4× ARR in 14 months
  • +22 pts NRR
  • $48M Series B closed
F

Foundry Co.

Consumer · DTC
Challenge

Heritage brand stuck behind a single hero SKU.

Solution

Identity rebuild, packaging system and acquisition rewire.

Results
  • +62% paid conversion
  • −31% blended CAC
  • 2.1× repeat rate
A

Atlas Endurance

Apparel · Campaign
Challenge

One launch, dozens of channels, a vanishing budget.

Solution

Hero film and 38-piece cutdown system from a single shoot.

Results
  • −52% paid CPM
  • 1.4M organic views
  • Cannes Lions shortlist
H

Highland Reserve

Documentary · Brand
Challenge

A storied distillery with no story of its own to tell.

Solution

22-minute documentary plus a year of always-on content.

Results
  • Tribeca Official Selection
  • +38% DTC orders
  • 12 territories